Factors Influencing Investment Decisions of Government Women Employees: Evidence from Madurai District

Abstract

The study establish the background determinants of investment choices made by women government employees in Madurai District and later examine the financial, behavioural, psychological, social and digital determinants of investment behaviour. The paper follows a quantitative, descriptive and analytical research design on the basis of primary data collected on 250 female employees working with State Government departments, Central Government offices and Public Sector Undertakings using the purposive sampling techniques. A structured questionnaire will be used to collect the data; Descriptive statistics, KMO and Bartlett tests, Exploratory Factor Analysis with Principal Component Analysis and Varimax rotation will be used to analyse the data. According to the findings, the eight big factors, that affect investment decisions, are Government Scheme Awareness and Digital Trust, Financial Preparedness and Confidence, Income Stability and Family Support, Psychological Barriers, Advisory Scarcity and Social Influence, Risk Avoidance and Safety, Digital Convenience, and Financial Independence. Collectively, these variables describe 81.17% of the overall variation, which indicates the multidimensional aspect of the investment decision-making process of women government employees.