“AI-Driven Advertising: Personalization, Consumer Analytics and Emerging Ethical Challenges”

Abstract

The implementing of artificial intelligence has advanced greatly since the past few years, and it has now grown into an essential component of the advertising ecosystem. This report discusses the level of integration of AI into advertising; specifically its use in campaign optimization, customization, targeting, content generation, and execution on social media platforms. This report explains the disadvantages that AI can create such as AI powered advertisements through algorithms can easily lead to advertising biases and can sidestep privacy protocols. It also defines how aloof marketers always stood behind AI powered forecasting and AI owned calculated business intelligence dashboards. Marketers clearly agree with the advantages, which include improved audience segmentation, instant performance evaluation, and real-time advertising measurement systems. This document was designed for researchers interested in the gaps of artificial intelligence relative to advertising.