Virtual Recruitment Practices and HR Service Quality: Implications for Service Excellence in the Service Industry

Abstract

The rapid advancement of digital technology has transformed traditional recruitment practices into virtual recruitment methods. Virtual recruitment includes online interviews, AI-based screening, virtual assessments, applicant tracking systems, and digital communication platforms. This study titled “A Study on Virtual Recruitment Practices and Their Influences on HR Performance” aims to examine the impact of virtual recruitment on the performance of HR professionals. The study focuses on understanding how virtual recruitment practices improve efficiency, reduce hiring costs, save time, enhance productivity, and support faster decision-making in organizations. Primary data was collected from 150 HR professionals using a structured questionnaire. The collected data was analysed using statistical tools such as percentage analysis, correlation, regression, and descriptive statistics. The findings reveal that virtual recruitment practices have a significant positive influence on HR performance. The study also identified certain challenges such as technical issues, difficulty in assessing soft skills, and reduced face-to-face interaction. Overall, the research concludes that virtual recruitment has become an effective and strategic tool in modern human resource management.