Consumers’ Preference Towards Online Shopping after The Pandemic: Natham - Tier III City in Tamil Nadu

Abstract

In the present era, after the spread of the covid pandemic, there is a drastic increase in the use of technology. People nowadays are too choosy so that they want a varied range of goods at a reasonable price. This has led to the increase in online shopping as they could get a varied range of goods at their door steps with the click. Recent studies say that online shopping is growing by 8 to 10 percentage globally. In India the growth of online shopping is 30% when compared with the previous data. Even small articles are purchased through online mode by the customers. The consumers from Tier III Cities also play their important role in the growth of online shopping. This study is made by the researcher in order to find out the preference of consumers’ towards online shopping after the pandemic with special reference to Natham a Tier III City in Tamil Nadu. Here the researcher has made a survey with 236 consumers.