Consumers' Preference Towards Traditional Shopping After the Pandemic: Madurai - Tier I City in Tamil Nadu

Abstract

In the current situation after the Covid Pandemic, there is a giant leap in the advancement in technology. People are finding ways to reduce their time in shopping and choose online shopping whereas there is even a craze for traditional shopping in the minds the consumers. This means that some people are yet sticking on to traditional shopping when compared to online shopping. There is a change in the shopping habit of consumers after the pandemic. Even the consumers in the Tier I Cities have their vital role in the change. This has made the researcher to study the preference of consumers’ towards traditional shopping after the pandemic with special reference to Madurai a Tier I City in Tamil Nadu. The survey was made with 500 consumers by the researcher.