The Digital Kirana Social Media Strategies for Quick Commerce Platforms to Penetrate the Gujarat Market

Abstract

The retail landscape in India is rapidly evolving, driven by technological advancements, changing consumer behavior, and the rise of quick commerce (Q-commerce) platforms. Traditional Kirana stores are increasingly integrating digital technologies to remain competitive, particularly through strategic use of social media for marketing, customer engagement, and brand building. This study examines how digital Kirana stores can leverage social media strategies to penetrate the Gujarat market, considering factors such as consumer awareness, adoption of digital payments, and operational efficiency. Drawing on secondary data from academic literature, industry reports, and market analyses, the research highlights effective approaches including content marketing, influencer collaborations, regional language promotions, and AI-driven analytics for predictive insights. The study identifies opportunities for collaboration, challenges faced by traditional retailers, and the importance of cybersecurity and technology adoption. Findings suggest that combining social media engagement with AI and machine learning can enhance market penetration, optimize operations, and foster consumer loyalty, providing actionable recommendations for retailers and Q-commerce platforms in Gujarat.