Strategic Approaches to Global Business in Emerging Markets- Pathways to Sustainable Growth

Abstract

In the current global landscape, emerging markets play a pivotal role in shaping the trajectory of sustainable business growth. The relevance of strategic approaches in these markets has gained prominence due to rapid digitalization, heightened environmental concerns, and evolving consumer expectations. This study titled "Strategic Approaches to Global Business in Emerging Markets – Pathways to Sustainable Growth" aims to examine the impact of various strategic dimensions-such as digital transformation, strategic innovation, green supply chain practices, corporate social responsibility, and customer engagement-on perceived sustainable growth. The research employed a descriptive method, utilizing primary data collected through structured questionnaires from 300 respondents associated with consumers of 10 leading global businesses operating in India. A convenient sampling technique was used, and the valid response size considered for analysis was 250. The study incorporated descriptive statistics, ANOVA, and regression analysis using SPSS for data interpretation. The findings revealed that digital transformation (β = 0.263, p = 0.000) and corporate social responsibility (β = 0.229, p = 0.000) had the most significant influence on sustainable growth perception. Additionally, ANOVA results indicated substantial differences among companies in strategic execution. This research contributes valuable insights for businesses aiming to align strategic initiatives with sustainability goals in emerging economies.